Nipsey Hussle’s ‘Victory Lap’ is highly anticipated, long over due. Fans have supported Nipsey through this journey for his forthcoming album. We have received his projects “Crenshaw” and “Mailbox Money”. Aside from that we have received a barrage of singles which were dubbed ‘Marathon Mondays’.
Looking to continue the storytelling factor behind Victory Lap, Nipsey has announced what he is dubbing his ‘Proud2PayUBack’ initiative. This is his way to pay back those loyal fans for their ongoing support behind his Victory Lap campaign.
When you really think about this method I don’t think any artist has ever calculated a release before at this level. Smart man.
A preview of the announcement seen below talks about the importance of the first two releases -some what- leading up to Victory Lap.
That being said, I’m going to bring the 1st 5 supporters of the Crenshaw PROUD2PAY campaign and the 1st 5 supporters of the Mailbox Money PROUD2PAY campaign on a guided tour through the places and situations that VICTORY LAP was inspired by to serve as an attempt to recreate musically.
I will personally play the album and narrate and elaborate on key songs and lines. We will physically visit the locations being referenced on the album to put our feet on the ground, breath the air, taste the food, and feel climate. While we listen to the music, we will create what we coined as an:
“Intimate Multi-Sensory Music Experience”
Almost like a real life directors cut of a film.
Thank you for all the feedback and years of honest convos. You give me the answers and motivation I need to keep going and keep growing. I hope I do the same for u. #PROUD2PAYUBACK!
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The rest can be read here.
Stream ‘Slauson Boy 2’ below which features contributions from Snoop Dogg, Young Thug, Young Dolph, Kirko Bangz, Dave East, Mozzy and more
