At the annual Code Conference 2017, Los Angeles Clippers owner Steve Ballmer displayed a cool new way to watch basketball using artificial intelligence and animation:
Ballmer shows off Second Spectrum, a personalized sports experience with animations and custom views, coming in 2018. #codecon pic.twitter.com/1div5txGfs
— Pete Pachal (@petepachal) May 31, 2017
More from Pete Pachal of Mashable:
At the annual Code Conference, Ballmer showed off a short clip of what the experience would be like for someone watching a basketball game online. As you watch, you could see fantasy scores floating above select players, the percentage chance a player with the ball will actually make the shot, and custom highlight reels from the game.
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The animations and features could even be customized to the individual user. That way, Second Spectrum isn’t just for superfans — it could have different animations and info for a person new to the sport than someone who watches every day. There could even be more decorative (or silly, depending on your perspective) animations, like lightning strikes. Ballmer also proposed the service could synthesize the POV of an individual player from several high-def cameras positioned in the arena.
When asked about the broadcast rights of the games, which are locked in for the next eight years, Ballmer pointed out that the local rights are more flexible.
Second Spectrum is far from the first service to add custom animations and information, but the application of AI and adjusting the information in real time is fairly novel. If it really adds value, you can expect the networks to jump on the AI train, too.
Second Spectrum is set to launch in 2018. For a slightly more in-depth look, you can view the following video, which the company posted last year:
For even more info, you can check out Second Spectrum at secondspectrum.com.
