Under Armour have never looked so appealing. I mean they have the MVP of the NBA, they have the best golfer in the game at the moment in Jordan Speith. Under Armour have been on a hot streak this year and they don’t look like stopping.
And what better time to lock up Stephen Curry for the foreseeable future than now? Because that is what UA have done, extending their partnership with Steph until 2024.
“Stephen is a once-in-a-generation talent and has unprecedented influence on the game of basketball,” said Adam Peake, EVP, Global Marketing. “His work ethic, uncompromising self-belief, and commitment to the community are characteristics that make Stephen the perfect partner to ignite the growth of Under Armour in the sport of basketball and around the world. We are extremely proud to call Stephen family and we are excited to write the next chapter of our shared story.”
“Under Armour has felt like family since day one,” said Curry. “In the first two years of our partnership, we accomplished so much both on and off the court, and I’m looking forward to being part of the brand’s story for the rest of my playing career and beyond. Together we share a passion for making athletes better and instilling self-belief in athletes everywhere. The entire team has done an amazing job to develop innovative product that performs on the court and build platforms that allow me to connect with athletes all over the world. The best is yet to come.”
And according to ESPN’s Darren Rovell, Curry will get an undisclosed stake in the company. Not even LeBron or Derrick Rose can say that about their respective shoe deals. I’m a big fan of Steph. I’m a fan of Under Armour, especially their basketball shoes. I’d like to see what they can do in the coming years.
