Starbucks will now feature alcohol on its menu. The company already has alcoholic beverages sold at other cafes — Seattle, Chicago, Atlanta, and Southern California — they are now looking to expand. However, don’t expect to find Grey Goose, Jameson, or Ciroc at these establishments; they are mostly selling beer and wine.
CFO Troy Alstead said:
“We’ve tested it long enough in enough markets — this is a program that works,” he said. “As we bring the evening program to stores, there’s a meaningful increase in sales during that time of the day.”
In Chicago the after 4 p.m. menu includes truffle macaroni and cheese, chicken skewers, Chardonnay and chocolate fondue. This is just a sample of what to look for before you lushes decide to flock to the nearest Starbucks looking to pre-game.
via: Business Week
