Snapbacks Back: The Cutting Edge Fashion Trend in the U.S. –
Thanks to an increasing range of accessible media channels and their growing influence, the course of fashion is now largely dictated by television and pop culture. Take the highly distinguished Snapbacks brand, which has manufactured and distributed headwear globally since the 1950’s. Its range of products have become increasingly popular thanks to the efforts of the hip-hop industry and its various protagonists, who have promoted them through a number of advertisements, music videos, lyrics and billboards. Now that Snapbacks is an integral part of hip-hop culture, its cult status among young consumers is confirmed.
The Snapbacks Back Song and the Brands Origin
Perhaps the most famous reference to Snapbacks was provided by the artists Chris Brown and Tyga, who collaborated to promote the brand in their song ‘Snapbacks Back’. Featuring both memorable lyrics and iconic images in the subsequent music video, the song rocketed up the charts and achieved critical acclaim. This is by no means the only reference in contemporary hip-hop culture, however, as rapper Wiz Khalifa has also featured the brand in his individual lines of fashion and the majority of his music videos. Fellow artists Mac Miller, Jay-Z and Big Sean are also renowned for favouring the brand and wearing snapback hats as a part of their everyday fashion.
It should come as no surprise that have been embraced by hip-hop culture, as they have been popularized through history by various figures in the public eye. Although the exact origins of the brand remain unknown, it is thought that leading baseball players of the 1950’s sported the new-modelled snapback hat as part of their uniform. This established the design as a fashionable and trendy part of contemporary culture, since when the brand has evolved to sell millions of products across the globe.
The Bottom Line
While snapback caps may have achieved market success without being popularized across numerous media domains, there is no doubt that their cultural importance has had a huge impact on the success of the brand. From famous sports stars of the 1960’s and 1970’s to famous hip-hop artists of the last two decades, snapback hats have been tremendously well received and become a key part of culture throughout the ages. They are even enjoying a resurgence in the modern sporting arena, with numerous leading franchises incorporating the product into their existing uniforms. As a result, the popularity of snapback hats is likely to continue unabated, especially among the impressionable younger generation.
