Rihanna’s manager Jay Brown said that he didn’t want “Talk That Talk” to have a long running time.
“Nobody, when they’re buying an album, wants to skip over tracks,” he told BBC News. “If there are too many songs, you dilute what you’re trying to do.”
Rihanna’s Talk That Talk runs at just over 35 minutes.
“When we were deciding the tracks to put on there, I wasn’t thinking about minutes and seconds,” Brown added. “I just wanted to make sure it was all hits.”
Last week, one of Rihanna’s producers, The-Dream, said that Talk That Talk contains at least “four smashes”.
Brown also said that fans are hungry for “new material all the time”, arguing that there’s no use for the music industry’s model of artists releasing a new album every three to four years.
“I think you become disposable when you put out an album every three years,” he expressed.
Talk That Talk marks the sixth studio album in seven years for the Barbadian singer.
