With someone as famous and noticeable as Rihanna, it’s inevitable that singer surely gets countless offers to be the face of various brands to help draw in attention. With one of her latest ventures with Dior, the Bajan beauty did just that with the help of an elaborate campaign. It appears that the extensive campaign with the singer proved to be beneficial to the French fashion line as they have reported an increase of sales over the course of the past 6 months.
The French luxury brand said on Wednesday that profits from recurring operations jumped 34 percent in its fiscal second half to 106 million euros, or $118.4 million, while revenues in the six months to June 30 climbed 22 percent to 911 million euros, or $1.02 billion, a 9 percent improvement at constant exchange rates.
Rtw registered double-digit sales growth during the semester, while leather goods also posted a healthy performance, boosted by the success of the Diorama, backed by an advertising campaign fronted by Rihanna.
This is nothing but good news for Dior and even Rihanna as it proves that the singer draws customers in from all over. As many across the world patiently and impatiently await the singer’s 8th studio album, it’s good to see that her other ventures outside of music prove to be just as successful.
