Back in December of last year, it was officially announced that Rihanna would be partnering with athletic-wear company, Puma. But not only was she partnering with the company, she was also given the role of Creative Director for the brand. Roll on to 4 month later and Puma has officially announced a new line of sneakers, Pulse XT, featuring Rihanna in the ad as their fashion muse.
An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFaster pic.twitter.com/Qupt6cc0bl
— PUMA (@PUMA) April 29, 2015
There hasn’t been an official launch date for the Pulse XT sneaker, as of yet. What can be suggested is that this new ad could be not only promotion for the Puma brand, but for Rihanna as her 8th studio album is highly anticipated. With ‘Bitch Better Have My Money’ in current rotation on radio, along with a finale performance slot on Saturday Night Live, the Puma ad ties in nicely with the busy Bajan beauty’s campaign schedule. Nevertheless, I’m sure Rihanna’s Navy will be out to support Puma when the Pulse XT sneaker officially launches.
