Primitive has just launched a new website primitiveapparel.com exclusively about their own brand.
Indeed their other website Primitive Shoes, which is still running, is also a webstore but which contained plenty of different brands and products, Primitive included.
To celebrate this new website, the californian brand dropped the summer collection well illustrated by this video lookbook very close to the wild.
You can grab it now at Primitive‘s webstores and soon at official retailers.
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