The Philadelphia 76ers might be a lot of things to many people but now, they are the first to break ground in a new money-making avenue. The 76ers announced a partnership with the ticket seller ‘StubHub’ to make the company their lead advertiser on their jerseys starting in the 2017-18 season.
A couple of months ago, it was announced that the NBA would begin a trial basis deal which would allow NBA teams to sell ads on their jerseys to produce more revenue for the team and the NBA in total. People reacted in different ways, as they usually do, but the ads did have size and content restrictions on them.
Earlier today, the Sixers have officially announced a partnership with StubHub to make the company the first jersey sponsorship in major American professional sports.
Following from an official 76ers press release.
The Philadelphia 76ers and StubHub announce the first jersey patch sponsorship among major sports leagues in American history, making the Sixers the first NBA team to declare a jersey sponsor. The StubHub patch will feature the brand’s recently launched new logo and appear on the front left of Sixers’ game jerseys starting in the 2017-18 season. On April 15, 2016 the NBA Board of Governors approved the sale of jersey sponsorships as part of a three-year pilot program. Starting in the 2017-18 season StubHub’s jersey patch will be included on all jerseys sold at Sixers’ home games.
“This marks another groundbreaking first for the Philadelphia 76ers and StubHub. Our brands are now inextricably linked as we create lifelong memories for our fans in Philadelphia and around the world,” said Philadelphia 76ers CEO Scott O’Neil. “Our partnership with StubHub continues to generate progressive and forward-thinking platforms created to improve the fan experience and advance our industry. The essence of our relationship with StubHub is our shared culture and ambition to innovate, which drives us to reimagine traditional partnership activation and continually ask, ‘what if’?”
“Since day one, StubHub has been a pioneer and innovator within the live entertainment ecosystem and we could not be more excited to join the Philadelphia 76ers in making history with this ground-breaking partnership,” said StubHub President Scott Cutler, “The Philadelphia 76ers are not only a beloved global brand, they also serve as incredible partners and collaborators for StubHub – and we look forward to continuously innovating and improving the fan experience together.”
