Pharrell Williams has partnered with Edelman to launch his own creative advocacy agency, Mighty Dream. Led entirely by Black and brown executives, the agency will work to create products and find tangible solutions to societal challenges.
“If someone asks me what inspires me, I always say, ‘That which is missing.’ It’s the clearest path to being additive to society and finding new solutions for real problems,” Williams told Shannon Miller of Adweek.
“Mighty Dream aims to create what’s missing: in creativity, in advocacy, in society.”
Williams will lead the agency as its co-chair alongside Edelman US CEO Lisa Osborne Ross. TikTok executive Todd Triplett will also join the creative advocacy agency in a key role.
“It is probably the most important thing I’ve done in my 30-something-year career,” Ross told Adweek.
“It is literally designed to look at the issues that are affecting communities of color—Black people in particular—and what can brands do to address those societal issues.”
The first major item of Mighty Dream’s agenda is a three-day conference. From November 1, 2022 through November 3, 2022, Pharrell and company will host a forum in Norfolk, Virginia.
We're thrilled to be teaming up with Pharrell Williams to launch Mighty Dream in the U.S.—a new creative advocacy agency aimed at solving challenges facing communities of color through social action campaigns, product development and policy change. Learn more.
— Edelman (@EdelmanPR) September 13, 2022
