Just a few months ago, Pepsi brought the dreams on ESPN’s Bomani Jones to life. With Dr. Dre leading the way, the established beverage company crafted a G-Funk Super Bowl Halftime Show in Inglewood, California. Highlighted by guest appearances from Kendrick Lamar, 50 Cent, Mary J. Blige, Eminem and Snoop Dogg, the show stopping set proved to be one of the best in recent Super Bowl history. Given how well the halftime show was received, it appears that Pepsi has elected to go out on top.
“After 10 years of iconic Pepsi Super Bowl Halftime Show performances, we have decided it’s time to pass the mic.??Thank you to the amazing artists and fans who helped us create some incredible moments along the way,” the company tweeted earlier this week.
“26 musical acts representing 168 Grammys and almost 1,000 Billboard hits have rocked the Pepsi Super Bowl Halftime Show stage over the past 10 years.”
Pepsi isn’t cutting ties with the NFL together. As reported by Deadline, Pepsi will shift its focus to “other NFL properties like the NFL Draft and various player awards.” The company will also look to boost its digital and streaming advertisement efforts. Not to mention, Pepsi hinted that it would look to put together performances at other unspecified events.
“Now on to the next stage,” Pepsi added.
Moving forward, the NFL will look to shop the rights to the Super Bowl Halftime Show. However, it does not appear that there are any frontrunners at the moment.
