Peyton Manning’s Omaha Productions has landed a wide ranging content deal with Caesars Entertainment. Through this deal, Omaha Productions will develop video content, launch a podcast division and create social content. Additionally, Omaha Productions will also help plan live events at Caesars locations across the U.S. To promote this partnership, the Manning family has participated in a series of commercials.
“The shoots were filled with a lot of laughs and the Caesars folks were great teammates,” Manning told The Hollywood Reporter.
“Earlier this year, we had conversations to see if we could do more together. That’s what led to the partnership with Omaha. We’re creating some fun original series together, and we think what you’re going to see across all of them is entertaining content around the sports we love.”
Omaha Productions will be able to pull from Caesars’ talent roster as it continues to build content. Kenny Mayne, JB Smoove and Rachel DeMita have recently inked deals with Caesars. DeMita is set to host a series called Celeb Shots while Kenny Mayne hosts Mayne on the Street. Not to mention, Manning’s brother, Cooper, will host One More Round.
“Together we are looking to really concept ideas together,” Caesars Sportsbook CMO Sharon Otterman told The Hollywood Reporter.
“We truly believe that storytelling is an important part of sports betting, and it is certainly an important part of our brand. We want to be there to educate consumers. It’s a new industry with a lot of jargon, and one that is really known for having conversations around sports. So we wanted to create really good content.”
