In the realm of female Hip-Hop, and Hip-Hop as a whole, Nicki Minaj is going toe-to-toe and even exceeding her competitors. Dominating various avenues from the likes of clothing, perfume, liquor industry, and not to mention, music, Nicki is ensuring that her brand expands to every possible avenue it can. Next up for the ‘Roman’s Revenge’ rapper is a partnership with Glu Mobile Inc., who specializes in smartphone and tablet games.
Glu Mobile Inc. (GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced the company will partner with hip-hop superstar Nicki Minaj on the development of a new mobile game. The exclusive agreement covers Minaj’s name, likeness, voice, and creative direction to develop a one-of-a-kind digital experience for players. Glu expects to launch the game worldwide in the summer of 2016.
“I am thrilled to welcome the undisputed queen of hip-hop, Nicki Minaj, to Glu’s growing list of celebrity partners,” said Niccolo de Masi, Glu Chairman and CEO. “Nicki brings to Glu her audience of over 100 million* social followers and a new music category. We look forward to combining Nicki’s distinctive style and massive global appeal with Glu’s celebrity social gaming expertise.”
It looks like Nicki meant it 100% when she said, “I’m dominating every avenue” in Drake’s ‘Make Me Proud’. This is surely a good look for Ms. Minaj as smartphones and tablets aren’t going anywhere in the near future. As the rapper is currently embarking on her U.S. leg of “The Pinkprint Tour”, I’m sure this isn’t the last of exciting news we’ll be getting from Nicki Minaj.
