The Verzuz brand is expanding to sports in 2021. Swizz Beatz and Timbaland have partnered with the NFL and Verizon. to host NFL Pro Bowl Verzuz. The four-day event will feature highlight battles between some of the best players in the league. Hosted by Deion Sanders and MJ Acosta-Ruiz, NFL stars like Deshaun Watson, Jalen Ramsey, Cameron Jordan, DeAndre Hopkins and Jamala Adams will participate.
“I’m looking forward to seeing the players go head to head with their highlights,” Swizz Beatz said.
“These guys are icons just like the artists, let’s give them their flowers.”
The four-day event will begin on January 26 and run through Friday, January 29. Daily battles will begin at 8 p.m. and broadcast on YouTube, Twitter, Facebook and Instagram. In spite of the COVID-19 pandemic, NFL hopes that this event will help celebrate Pro Bowl players while growing their social media presence.
“Our Social and Influencer programs are centered around developing innovative concepts that help expand the reach of NFL players as well as our game to younger and more casual audiences. This opportunity to connect the NFL Pro Bowl with VERZUZ for the first time is a perfect continuation of our strategy and something we believe both the fans and players will enjoy,” NFL Chief Marketing Officer Tim Ellis said.
“Through this collaboration, elite Pro Bowl players will get an opportunity to directly engage with fans in real-time in a friendly debate of their career highlights, in an array of diverse categories that will show that our players’ personalities off the field are just as fun and entertaining as their extraordinary talents on the field.”
