The NBA and wireless giant Verizon have announced a newly formed partnership that looks to change the way fans consume games. The league is growing immensely in popularity, and Verizon and purchased media platform Yahoo struck a significant distribution deal.
The new deal will allow Verizon to sell NBA League Pass subscriptions to customers. The games made available on Yahoo will be offered to fans at a price much lower than what other providers offer.
Fans can keep up with their fantasy sports and enjoy an enhanced viewer experience when streaming games via Yahoo.
Following from Yahoo Sports,
The deal will allow Yahoo to create new original programming using NBA highlights and archival footage, and to augment Yahoo’s fantasy basketball offerings for fans all over the world through things like a simplified Official NBA Fantasy scoring format and flexible entry for fans looking to start a fantasy season after the NBA campaign has already begun. It also opens the door for a bunch of other new stuff: a new daily NBA show highlighting game action, storylines to watch and commentary about the league that will be available only on Yahoo Sports and across Verizon platforms, as well as the development of augmented reality content that takes advantage of Verizon’s network technology to bring new kinds of experiences to NBA fans, especially younger ones for whom consuming absolutely everything on a phone or mobile device is a primary rather than complementary option.
Commissioner Adam Silver, along with the league, is always looking to find better avenues to provide fans with an incomparable experience.
Silver and Verizon made the deal with the fans in mind as they both look to evolve with the changing media.
“The live game experience continues to change for fans,” Silver told Yahoo’s, Chris Mannix. “And increasingly our young fan base is watching NBA content, whether it’s live games or the content you’re creating, through their mobile devices. And what better partner than Verizon as we look to the future and figure out how these young consumers are going to want to consume games?”
