One of the most self-aware and progressive professional leagues in the world of sports, the NBA continues to find ways to improve the game and satisfy their fans.
The NBA’s popularity and viewership has increased noticeably in recent years as it becomes more and more global. With such a wide audience, NBA League Pass has always been a useful tool for many and now, it will come with a revolutionary feature starting next season. Following from Turner:
NBA Digital today announced plans for NBA League Pass to provide an innovative, first-of-its-kind experience that will allow fans to purchase and watch live NBA games in-progress at a reduced price. The new offering will be available for all NBA League Pass games beginning with the 2018-19 regular season.
The announcement was made by NBA Commissioner Adam Silver and Turner President David Levy at the Bleacher Report offices in New York, as Turner also introduced “Bleacher Report Live” as its new live sports streaming service.
Available to all fans via the NBA App and NBA.com, as well as B/R Live, the new NBA League Pass offering will provide fans with real-time access to live NBA action including pivotal matchups, record-setting performances and incredible comebacks. Additional details on the new product feature and pricing will be announced at a later date.
Currently, League Pass is offered in a variety of different season-long subscription packages that the customer must pay monthly. What this new feature will allow fans to do starting next season is pay for specific moments or games instead of having to purchase a lengthy subscription.
People from around the world will now be able to conveniently tune in to say a nail-biter or a matchup with playoff implications while only having to pay for what they actually watched. The NBA and League Pass have already begun experimenting with their new addition during the latter portions of this season.
Wow. @NBA experimenting with in app micro-transactions, offering 4th quarter of a game for $0.99. The future is here. pic.twitter.com/pu602ZAokn
— Vasu Kulkarni (@Vasu) March 24, 2018
