Minnesota fans have spoken and they believe it’s time for a logo change. Many believe that the current logo, which was designed in 1996, is too cartoonish and “Too over the top.” They also said, “It didn’t represent the area, or who they are as people.”
The new logo will symbolize an end to an era, and show how the organization is committed to winning in the future. The Timberwolves haven’t made the playoffs since 2004 and they rank 29th in the NBA in attendance, only ahead of the Pistons.
Welcome to the New Era. #NewEraNewLook pic.twitter.com/STDKfWVMrJ
— Timberwolves (@Timberwolves) April 12, 2017
Rodney Richardson, who designed current logos for the Hawks, Grizzlies, Hornets, Pelicans and Kings, reached a verdict for the design he wanted to use.
Richardson wrote a mission statement to go along with the new logo.
“With fierce determination, we will defend, and we will devour. We will be smarter. We will be stronger. We will be together. We will be … a Pack.”
The Wolves will be scrapping their court design next season as well as revamping their uniforms. The Target Center seats will also be colored in that dark blue shade once the renovation is complete before next season.
Richardson went into more detail about the logo and said,
“The howl is a warning, it marks their territory. It’s a communal call to the rest of the pack — a rallying cry.”
The wolf is howling at the North Star instead of the moon and Richardson used an additional color that they nicknamed “Aurora Green.” This color is found in the North Star, the tip of the wolf’s nose, and in its eye.
The current logo will never be used again. You will not see it as a secondary option to the new one, it will be completely retired.
Ted Johnson, the team’s chief strategy officer, went on to say the following.
“Fans haven’t seen a way for us to the corner, they are quick to leave. But they are quick to come back. They see the team we have and feel like winning is in our grasp for the first time in a long time.”
