Through her initiative, Reach Higher, Michelle Obama has teamed up with ATTN to create a new IGTV series called A Year of Firsts. The purpose of the new series is to empower first year college students on their educational journey. It will feature six episodes and premiere in mid-January with a season finale in June.
“As a first-generation college student myself, I know how intimidating it can be to take that leap and pursue your educational dreams,” said Obama.
“That’s why I’m so proud of these students. By sharing their stories, they’re helping others see that the ups and downs of the first year of college are something everyone goes through—and they’re creating a supportive community for others facing similar challenges,” Obama continued.
“As Mrs. Obama highlights in each episode, there are many hidden challenges to making it through college,” added ATTN Co-Founder Matthew Segal.
“This series will meet many students where they live—on Instagram—and share candid perspectives about how to overcome barriers. We’re thrilled to be partnering with Mrs. Obama and Reach Higher to engage and inspire students to invest in themselves through higher education,” Segal concluded.
While we wait for the series debut, check out this message from Obama above.
