A defunct grocery store must pay Michael Jordan $8.9 million for using his name in an advertisement without is permission.
A Chicago jury ruled that Dominick’s Finer Food’s used Jordan’s likeness in an ad back in 2009 without his permission. The ad congratulated Jordan on his induction into the Basketball Hall of Fame and included a $2 coupon for steak along with the phrase “Michael Jordan … You are a cut above.”
Even though Jordan will receive a nice chunk of change, he said it was never about the money and that “he plans” on donating it to charity.
“I’m very pleased with today’s verdict,” Jordan said. “No one, whether or not they’re a public figure, should have to worry about their identity being used without their permission. This case was not about the money, as I plan to donate the proceeds to charity. It was about honesty and integrity. I hope this case sends a clear message, both here in the United States and around the world, that I will continue to be vigilant about protecting my name and identity. ”
“I also hope the size of the monetary award will deter others from using someone else’s identity and believing they will only pay a small penalty. I’d like to thank the members of the jury for their time and deliberation.”
Jordan wins again. No matter what “court” you face him in, you will lose. No sad face Jordan memes today.
