The only reason behind this move is money, and Miami can use all the money it can get. Their sports aren’t generating the money it used to. Considering The U has been a longtime partner with Nike, it is a bit of shock. Furthermore, with the hierarchy of contracts the Swoosh has, we can be pretty sure Miami isn’t cracking the top 15.
The Miami Herald details the motives behind Miami’s departure.
Multiple sources told the Miami Herald on Sunday and Monday morning that the Hurricanes have switched apparel providers from Nike to Adidas.
UM will announce the deal on Thursday.
Adidas has already been canvassing athletic department personnel to find out what type of shoes and apparel are needed to suit each sport’s needs. Almost all are pleased with the situation, though the Herald reported previously that some basketball recruits might be hesitant because they are associated with Nike shoes and uniforms.
“Significant,” is the word one source associated with the situation used to describe the financial boost that the school will receive with Adidas compared to Nike.
The UM sports team budgets for apparel will be much, much larger.
One source told the Herald the contract is in the 10-year range. UM is a private university and does not have to disclose its financial dealings.
