You can say what you want but the campaigning Ludacris has done leading up to his album release has been genius and definitely took a lot of hard work.
From the #Ludaverses and dropping videos for them then releasing the EP ‘Burning Bridges’ which cleared the air on a lot of situations as far as the past is concerned leading up to this album.
Now it is full album mode.
Last week Luda provided fans with ‘Call Ya Bluff‘ and now he is back this week with a new record, ‘Beast Mode’. Available on iTunes tonight once the album goes up for pre-order, ‘Beast Mode’ is just straight rapping, lyrical exercise and this makes sense being the record will download for free once you pre-order.
Not to mention the album drops March 31, 2015 which is the same week that Furious 7 drops, very strategic move.
