Atlanta’s own Lil’ Yachty has partnered with Swiss company, Fyooz, to launch his own cryptocurrency called “YachtyCoin.” The cryptocurrency will act as a “social token” that will allow fans to purchase his work through the coin.
“Without being able to connect with their audiences live, performance artists will lose not only revenue but also appeal. Artists run the risk of no longer being front of mind and relevant. But Fyooz cements the relationship by way of a token which represents access, rights and in the end, appreciable value. And all within a click for those stars who want to deliver this new experience,” Fyooz CEO Remo Prinz said.
“We are very excited to welcome Lil Yachty as a pioneering voice for this new generation [and] the face of cool and the sound of rhyme. These qualities make Lil a billboard for Fyooz. He remains in constant motion and today instead of aiming to endure the problems existing within old industry models, Lil Yachty has joined with Fyooz to create new methods of getting closer to fans and in so doing creating a new investment paradigm for both fans and stars globally.”
While this new cryptocurrency may be enticing to his core fan base, “YachtyCoin” is currently only available overseas. It is being offered in European territories at the moment.
