Apple Music Global Creative Director Larry Jackson and music industry veteran Ike Youssef have launched gamma, a modern media and music company. According to a press release announcing the company’s launch, gamma is backed by Eldridge, Apple and A24.
“The power of intellectual property and creative expression cannot be contained to any one format,” Jackson said.
“The artists shaping today’s culture not only create music, but also video, film, podcasts, fashion, and more. They shouldn’t have to jump through multiple hoops to express themselves. gamma is built with the flexibility and aptitude that creators need to connect with fans on all formats and across all channels – with transparency and no restriction. We are a progressive media company powered by the best-in-class content distribution and analytics software by way of our Vydia acquisition. And central to its core, gamma is an ideas company.”
Jackson and Youssef’s company is designed to “revolutionize the way artists create, distribute, and monetize their content and brand.” At its launch, gamma will focus its efforts on “content creation, content distribution, and development of the artist-centered business enterprise.” Thus far, gamma has established partnerships with Death Row, Rick Ross, Naomi Campbell and The Shade Room. Jackson and Youssef’s venture has also acquired Vydia, a digital platform that provides creatives with the “unfettered ability to publish and distribute audio-visual content on a global basis.”
“Larry and Ike’s idea for gamma centers on service to the artist,” Todd Boehly of Apple Music said.
“We are excited to partner with them, Apple, and A24 to build a platform that helps artists deliver exceptional content with fans, and grow the enterprise value of their own brands.”
