This may just be a match made in heaven. If you have followed the career closely of Wale you will know he is heavily involved in the sneaker culture and fashion as well. Now if you followed the moves that Philadelphia based VILLA has made over the last couple of years they have shown they are all for pushing the boundaries within the culture as well with their many collaborations.
Well folks, it has been officially announced that the two have come together for a new partnership which brings Wale in as the newest member to the VILLA family, he has joined the movement. Congrats to you too.
Speaking of collaborations for a second, VILLA is gearing up for their newest movement, #ChasingGreatness and with that being said their first collaboration for that is titled ‘The Gatsby’ and it features a collaboration with PUMA and releases May 30, 2015.
Check out below, the official press release from VILLA speaking on the Wale partnership. Let us know down in the comments your thoughts on this news of the two joining forces.
Committed to steadfastly establishing partnerships that empower youth to pursue their personal greatness, VILLA, the nation’s premier lifestyle retailer, has announced a new partnership with Wale. VILLA and Wale have a shared passion for challenging social and fashion norms. Together we will deliver remarkable fashion moments and inspire members of our community to achieve their dreams.
VILLA has delivered high profile product collaborations with brands like Timberland, Adidas, Reebok, Starter and Stance. Wale is universally recognized as a fashion influencer. “Wale lives at the intersection of music and fashion. He is truly passionate about sneakers and clothing. VILLA is excited to partner with Wale and further elevate the design and storytelling of our product collabs.”—Patrick Walsh, Vice President of Marketing, VILLA.
“The partnership made sense. Villa has a track record of working with brands to curate some of the best collaborations,” said Wale. The first VILLA/Wale collaboration is slated to release at the end of June.
VILLA is committed to being an optimistic, positive movement that empowers youth with the resources to achieve their dreams. “Our partnership with Wale extends beyond great product stories. We are working together to help youth stretch beyond today’s limitations and reach their full potential,” said Patrick.
As VILLA expands into new neighborhoods across the country and introduces itself to new communities, the customer is always at the forefront. We are excited that Wale is part of our growing movement and will help us to further elevate the customer experience.
