JAY Z dodges one lawsuit with Timbaland, but the drama doesn’t stop. A fragrance company named Parlux Fragrances is suing the rapper/mogul for failing to promote a signature fragrance line, called Gold Jay Z, that he launched in partnership with the company in 2013. On Tuesday (Jan. 26) Carter was hit with a $20 million suit. According to New York Daily News, the papers state that Hov made written promises to make at lease six promotional appearances for the fragrance. Obviously, he didn’t make any.
The lawsuit says the initial launch was very successful but “in the fragrance industry, it is virtually impossible to sustain the success of a celebrity fragrance” without both celebrity promotional appearance and “regularly updating and refreshing the brand” with off shoot fragrances.
Viola says Jay Z did not help with those either.
Parlux says its executives met repeatedly with Carter’s business manager, Desiree Perez, in Miami, to present ideas, potential off-shoot fragrances and private collections, but they never got “any substantive feedback from Jay Z or his management team.”
In October 2014, they sent “bottles, cartons and fragrance juices” to Perez for Gold Jay Z Noir, Gold Jay Z Parish Lights, and Gold Jay Z London Underground. At her request, they changed the color of some of the boxes but Carter still hasn’t signed off on the products, court papers say.
Lastly, the company wants JAY Z to payback the $2 million royalties and 300,000 shares in stock for Perfurmania — who’s the parent company that features signature lines from Rihanna, Sofia Vergara, and Jessica Simpson — and void the contract, plus, award them at least $18 million in compensatory damages. What’s more, the bottles were supposedly priced at $20,000. Like what?!?
