Issa Rae’s music imprint, Raedio, has finalized a multi-year deal with MTV Entertainment Group of Viacom CBS. Through this deal, MTV will have access to Raedio’s library of “musical genres from hip-hop to classical, pop to hybrid score, nostalgic R&B, Latin trap — and everything in-between.” The imprint will also oversee music for select episodes of Love & Hip-Hop.
“We are thrilled about this unique collaboration with Raedio that not only will connect our audiences to fresh new music and voices but also create opportunities for up and coming artists,” Bruce Gillmer of Viacom CBS told Shadow & Act.
“At its core, Raedio is an audio-everywhere company that prides itself on not only reaching audiences across multiple mediums including film, television and podcasts, but also providing emerging artists with an opportunity to have their voices heard” said Benoni Tagoe, President of Raedio. “We’re excited to launch this partnership, which will give untapped talent an opportunity to have their work featured across the ViacomCBS portfolio. This relationship has been a natural progression as Raedio continues to cement itself as a dynamic leader in the music industry.”
MTV will also partner with Raedio to host writing camps in order to create music for their original programming.
