CONCRETE WILL: THE HOLIDAY 2014 NIKE F.C. COLLECTION
Tempered on the cold concrete bolzplätze, the spirit of Nike F.C. remains solid in the city of Berlin.
I can admit when it comes to certain Nike apparel or clothing, I am not that big on it. Some graphic tee’s here and there or their heavily popular tech line that’s pretty much where it ends. So I thought. The unveiling of this new Holiday 2014 Nike F.C. Collection caught my attention immediately, F.C. stands for Football Club by the way.
The Holiday collection has a few items I personally am going to have to pick up especially the Nike F.C. AW77 Hoodie.
Check out the official press release provided by NIKE, Inc. and let us know down in the comment if there is any specific items you plan on picking up.
For Holiday 2014, Nike F.C. turns its focus toward Berlin, Germany — a breeding ground of young football stars who have taken their skills from the streets to glory at the world’s most celebrated tournament.
Football is rooted in the German consciousness. For many people, especially those in Berlin, passions are born on local bolzplätze, small-sided concrete pitches that are the signature of the city’s parks. Berlin, a city known for its grit, has produced an equally tough form of football — and footballer. Here, Nike F.C. members Kevin-Prince Boateng, a notoriously combative midfielder, and his brother Jérôme, a rock-solid defender who recently wrote his name in the history books in Brasil, honed their skills on Berlin’s unforgiving battlegrounds. The brothers say the experience gave them an edge that training on grass never could. Learning to play on Berlin’s harsh concrete pitches has pushed progress in German football, influencing every player with a will to win as solid as the surfaces they grew up playing on.
This season, the Nike F.C. Glory Tee and Nike F.C. N98 live on as integral members of the Nike F.C. lineup. The Glory Tee maintains its classic design while the N98 receives a small update, trading in its Nike F.C. crest for a clean block logo. A new addition, the Nike F.C. Scarf, pays homage to the football supporter’s essential accessory while the Nike F.C. AW77 Crew’s bold stripe signifies the audacious German playing style. Emblazoned with a series of stars, the Nike F.C. AW77Hoodie and Nike F.C. Stars Top celebrate the climax of Europe’s premier club competition taking place in Berlin in 2015.
The Holiday 2014 Nike F.C. Collection is available now at select Nike Sportswear retailers worldwide and online at nike.com/sportswear.
