DJ Khaled has struck a new deal with Influence Media Partners. According to a press release announcing the agreement, the GRAMMY Award winner will collaborate with Influence Media Partners to “develop and produce original content across film and television, as well as secure legacy-defining commercial ventures.” Influence Media Partners will also work to “expand commercial opportunities for DJ Khaled with Name, Image and Likeness (NIL) rights in certain exclusive categories.” The deal is reportedly worth nine figures.
“I’m proud that my legacy will continue to resonate and connect with audiences around the world with this partnership through Influence Media. These iconic recordings I’ve created will continue to be curated in the most optimum manner to impact culture with nearly two decades of music,” DJ Khaled said. “In addition, I’m excited for the world to see and experience the film and television projects Influence and We The Best are developing and producing together. This next phase of my career will be filled with ground-breaking cultural impact, and I look forward to being at the forefront in all categories.”
Influence Media Partners is a music and entertainment platform seeking to partner with critically-acclaimed and award-winning entertainers in an effort to build future brand value. The company has previously worked with the likes of Future, Jessie Reyez, Camper and Will Smith among others.
“Influence Media was founded on the principle that music can move culture, and few entertainers embody this more than DJ Khaled,” Influence Media Partners Founder Lylette Pizarro said. “Our joint venture NIL deal, and extended catalog partnership is an alliance that will create boundless opportunities for this creative genius, and will also further establish that DJ Khaled is a rare talent whose abilities extend far beyond the traditional confines of music. His enormous creativity, heart, and drive are matched only by his savvy business instincts and that is why the possibilities of what we can build together in this collaboration are immeasurable.”
