NBA teams are now rapidly using jersey sponsorships as a way to harmlessly add revenue to their franchises. The tiny logos are almost unnoticeable on most jerseys and won’t become a real problem until jerseys start adding two or three advertisers. The fear is that they will begin to look more like Nascar race cars than NBA jerseys. The team released a statement regarding their new partnership.
The Denver Nuggets and The Western Union Company (NYSE: WU) today announced a sponsorship agreement that pairs one of the leading global companies headquartered in Denver with the hometown National Basketball Association (NBA) team.
As part of the three-year sponsorship, Western Union will be the first jersey patch sponsor for the Nuggets, with the Western Union logo adorning the jerseys of all players beginning in the 2017-2018 NBA Season. Last April, the NBA approved the sale of jersey sponsorships as part of a pilot program. The Nuggets become the 11th team to secure a jersey sponsor. Western Union will also be a co-presenting sponsor of the team’s 50th anniversary celebration.
The team also released a video unveiling their new jerseys.
United in hometown pride.
Courtside and worldwide. pic.twitter.com/0XJkW4olTV
— Denver Nuggets (@nuggets) August 1, 2017
