The logo for Biofreeze, an over-the-counter gel for pain relief, will be on the Portland Trail Blazers’ jerseys this season, reports Shams Charania of The Athletic. Biofreeze has also signed Damian Lillard, Portland’s star point guard, according to Charania.
Sources: Portland star Damian Lillard has signed a multiyear endorsement deal with Biofreeze — which also has become the logo patch of the Trail Blazers.
— Shams Charania (@ShamsCharania) September 19, 2018
Unique and significant partnership for Lillard, gaining new endorsement deal with company of logo patch on Trail Blazers jerseys. https://t.co/FpeZ50KbWT
— Shams Charania (@ShamsCharania) September 19, 2018
The Blazers made the news official:
The Portland Trail Blazers announced a multi-year partnership agreement with Performance Health which includes the team’s first-ever jersey patch, a growing trend with world-class corporations and the NBA. Beginning with the upcoming 2018-19 season, Performance Health’s Biofreeze brand logo will find a new home on all editions of the Trail Blazers game jerseys and other equipment. The jersey patch is part of a comprehensive partnership program designed to strengthen the team’s performance on the court and positively impact the Portland community.
Performance Health is a global leader in rehab, recovery and sports performance. Its Biofreeze brand is the #1 clinically recommended external pain relief product. For over 25 years, Biofreeze has been trusted by leading clinical professionals and athletes to provide fast-acting and powerful pain relief for sore muscles, back aches and sore joints. Biofreeze is widely used in athletic training rooms around the country and the Trail Blazers are no exception.
The Trail Blazers, Performance Health and Biofreeze share a dedication to promoting active and healthy lifestyles in the Pacific Northwest. For decades, Biofreeze has helped members of the Portland community overcome obstacles and strive for what’s next. This partnership weaves together two organizations committed to winning on the court and in the community.
