Alaya “That Girl Lay Lay” High has taken the next step in her emerging career as she signs an overall deal with Nickelodeon. Under this new deal, she will develop original programming, develop music initiatives and build consumer products.
“I’m so excited to be joining the Nickelodeon family,” High said.
Everyone say hi to Lay Lay ? Welcoming That Girl Lay Lay to the Nick family ? pic.twitter.com/gKNDW3WSz8
— Nickelodeon (@Nickelodeon) June 16, 2020
“I grew up watching Nick and this opportunity is seriously a dream come true. I have the best fans in the world, and I can’t wait to take them on this journey with me,” she adds.
High’s latest move is no surprise to those who have documented her rise. Since the age of five, she has entertained fans across social media platforms. Along the way, she’s met up with stars such as Nick Cannon and Ellen DeGeneres. Now, she takes the next step in her career as a media mogul.
