It’s hard to argue the cultural impact that the Air Jordan 1 had on sneakers, fashion and sports. Michael Jordan debuted his signature Nike shoes back in 1984 and caught almost immediate backlash from the NBA. Little did they know, this one pair of black and red hi-top Nike’s would change so many things over 30 years later.
Written and directed by Dexton Deboree, ‘Unbanned: The Legend of AJ1‘ details how the beloved sneakers impacted the world beyond just footwear. Coming along for the ride is a whole host of big names assisting in the storytelling.
Unbanned: The Legend of AJ1 explores the dynamic journey of the Air Jordan 1 from its unlikely beginnings to its role in disrupting long-established rules of the NBA, changing the game of basketball, birthing sneaker culture and influencing a social and cultural revolution. Highlighting icons from across the cultural spectrum – including Spike Lee, Anthony Anderson, Michael B. Jordan, DJ Khaled, Lena Waithe, Kenya Barris, Jason Sudeikis, NBA stars Carmelo Anthony and Russell Westbrook, hip-hop legend Chuck D, as well as rising stars Gizzle, Christian Combs, and Kid Ink, and many more – the film takes a raw and riveting look at a movement that so heavily shaped the culture in which we live.
The full documentary will be in limited theaters and available digitally on July 13, 2018.