American Express has announced that they will be offering a unique experience that will give fans access to 20 U.S. tour cities, all directly through the Uber app.
The first show of Beyoncé’s highly anticipated Formation tour kicks off tonight. Fans have been waiting anxiously for this day since the singer first announced the news after her Super Bowl 50 Halftime performance in February. Like most of Beyonce’s concerts, it didn’t take long for her upcoming shows to sell out. American Express is offering a chance to win tickets to Beyonce’s sold-out tour.
Starting today, Uber riders will be able to request the ‘FORMATION’ view in the Uber iOS or Android app after they enter the promo code FORMATIONAMEX. If an Uber rider requests and is matched to a ‘FORMATION’ ride, they will receive two tickets courtesy of American Express to the highly-anticipated tour in their city, as well as a complimentary round-trip uberX ride to and from the concert venue”.
Deborah Curtis, Vice president & Global Experiential Marketing of American Express explains, “We are obsessed with delivering unparalleled experiences in unique and memorable ways. We have longstanding relationships with both Beyoncé and Uber, and are excited to bring them together for The Formation World Tour through this unique integration that represents the intersection of music access and mobile technology”.
In order to be eligible, you must use the promo code while requesting a ride in one of the below cities on the associated date.
April 27, 2016 Miami, FL
April 29, 2016 Tampa, FL
May 1, 2016 Atlanta, GA
May 3, 2016 Raleigh, NC
May 5, 2016 Nashville, TN
May 7, 2016 Houston, TX
May 9, 2016 Arlington, TX
May 12, 2016 San Diego, CA
May 14, 2016 Pasadena, CA
May 16, 2016 Santa Clara, CA
May 18, 2016 Seattle, WA
May 23, 2016 Minneapolis, MN
May 27, 2016 Chicago , IL
May 28, 2016 Chicago, IL
May 29, 2016 Detroit, MI
May 31, 2016 Pittsburgh, PA
June 3, 2016 Foxborough, MA
June 5, 2016 Philadelphia, PA
June 7, 2016 New York City
June 8, 2016 New York City
June 10, 2016 Baltimore, MD
June 12, 2016 Hershey, PA
The in-app Uber experience kicks off today in Miami for The Formation World Tour opening night performance at Marlins Park.