Since its launch in late 2014, it’s definitely been an uphill battle for Tidal as out the gate it has been met with opposition and dismay from consumers and critics. Being the business savvy mogul he is, Jay Z purchased the streaming service for over $50 million in hopes of becoming a force to be reckoned with among the likes of Spotify, and more recently, Apple Music. Rounding up some of the biggest names in the music industry, one of the main goals of Tidal was to provide consumers with exclusive content that could only be found on Tidal before anywhere else. Met with some adversity, things could potentially turn around if new reports hold true of Samsung being interested in dropping a massive amount to acquire the service, according to the New York Post.
Samsung, which is expected to have a big presence at this year’s Oscars, has long been rumored as an interested buyer — and has held on-and-off talks with Tidal.
“Samsung is re-engaging; they are working on something really big, and they’re keeping it very quiet in case it leaks,” said a source close to talks.
As if that wasn’t interesting enough, it’s also being reported that the likes of Google & Spotify have been interested in buying and/or partnering with the service. With a current value of $100 million, while it may look like a loss for Jay Z, it will actually be a win due to the payment he’ll receive. No matter the case, it will be interesting to see just how this plays out within the next few months.
Photo Credit: [Getty Images – Kevin Mazur]