Rihanna launched her highly anticipated beauty line—Fenty Beauty. Fenty Beauty is made by Kendo Brands, a brand that offers a winning makeup formula that has helped formulate other well-known cosmetic lines from the likes of Kat Von D Beauty and Marc Jacobs Beauty. Fenty Beauty offers 40 shades of foundations and 20 ‘Match Stix’ used for contouring, concealing, and highlighting. The line also includes make-up brushes that are made for a smooth and even application, blotting papers, blotting powder, makeup sponges, primer, a universal lip luminizer, and killer highlighters.
The foundation selection, in particular, oxidizes into the skin, creating a much natural and even finish after applying. The best part about Fenty Beauty is the affordable price point and that the beauty products are 100% cruelty-free, meaning no form of animal testing took place during the creation process. Some beauty retailers that you can purchase Fenty Beauty products from include Harvey Nichols (U.K. customers) and Sephora or you can visit FentyBeauty.com.