From singer, model, all-around bad-ass, to now, agent? Yes, agent. Rihanna is looking to expand her brand in one of the more influential ways in the fashion industry. With the success of Ruby Woo, and the forthcoming River Line or $CHOOL KILLS, owning an agency was the correct step; and quite the unprecedented one. Partnering with with talent manager Benoit Demouy, the LA-based agency will help book their talent commercials, editorial shoots, ad campaigns and red-carpet gigs.
“We are lucky enough to have some of the best artists at Fr8me,” adds Rihanna, “but I also have a soft spot for finding new talent with extraordinary skills!”
Additionally, Rihanna started a photo agency, A Dog Ate My Homework, in juxtaposition to Fr8me.
via: THR