If you weren’t having a great day today, we have a new “ELEMENT.” visual from Kendrick Lamar that just might make it better. Continuing on with the promotion of his platinum-selling album, DAMN., Kendrick Lamar isn’t letting up and continues to keep the pressure on his Hip Hop peers.
Premiering the music video for his fan-favorite cut, “ELEMENT.,” the visual, as expected, narrowly falls in line with the record’s theme. Violence, vivid imagery, and even hidden messages that you’ll catch if you pay attention, Kendrick has shown that he’s stepped up his visuals all across the board.
His most recent music video, which follows after “DNA.,” Kendrick Lamar kills it once again. Check out the “ELEMENT.” music video, directed by Jonas Lindstroem & the little homies, below.