Monumental is simply one of many words that can be used to described everything that has been going on for Kendrick Lamar in less than a year. Releasing his thought-provoking album, To Pimp A Butterfly, just last year, Kendrick has went on to hear the high praises of many, including the President of the United States, Barack Obama. With the accolades and great words swimming in from many, the same notion was received via the Grammys as the Compton rapper was met with a massive 11 nominations as he heads into February’s upcoming ceremony. For many, with ‘Alright’ arguably being the album’s “theme” song, it comes as no surprise that the tune is being used in Kendrick’s newly released Grammy promotional video. Sticking true to where he’s came from, the rapper puts on for the city of Compton as locals put forth their best expression and rap the powerful lyrics from the record. Gracing the stage this year with a performance that will surely be just as moving as his latest LP, Kendrick is undeniably on a winning streaking that once again conveys just how powerful Hip-Hop can be. See Kendrick’s impact for yourself and check out the video, below.