Beyonce continues her 2016 takeover with a second round up of Ivy Park. The activewear brand is her brainchild with Sir Phillip Green, the owner of Topshop. It’s debut was a major hit. For Summer 2016, we get another extensive collection of athleisure. This time, the performance-wear comes in black, white, grey, deep purple, and mint green. There’s short-sleeved and cropped hoodies, shorts, crop tops, tanks, leotards, leggings, sports bras, and a sweatshirt. The huge Ivy Park logo is still found across many of the garments but there are more subtly branded pieces with perforated logos. Each can be mixed and matched to work together. The garments are made from high-performance fabrics, cut and sewn into clothes that could work at the gym or on the street.
Following from Katie Berrington from Vogue UK
The creative director of the athleisure brand, Karen Langley, told Vogue UK about the inspiration behind the collection upon its release.
“Feeling good plays a huge role in the Ivy Park girl looking good. Being physically strong and healthy naturally promotes empowerment. Launching an activewear brand with authentic fashion credentials inspires girls to work out and get excited about investing time and effort in themselves, for themselves.”
Shop Ivy Park’s Summer 2016 collection at Topshop, Nordstrom, and Hudson’s Bay.