Everyone loves themselves a great endorsement and The Weeknd is certainly one of those people. That being said, The Weeknd has aligned himself with the very reputable folks at Grey Goose Vodka and it appears that the two powerhouses have plenty of their sleeves in their dealings, within the months ahead.
Excited about the venture that will bring forth new collaborative efforts in the near future, and being that they’re already familiar with each other & flourishing with Grey Goose as a sponsor of The Weeknd’s current tour, Yann Marois spoke highly of the singer in a newly released statement.
“The Weeknd inspires others to celebrate life to the fullest by pushing boundaries and defying cultural expectations through music,” shares Yann Marois, Global Vice President and CMO for Grey Goose Vodka. “As partners, we look forward to reimagining the realm of possibility, just like we did when we introduced Grey Goose to the world: as the first super premium vodka, made entirely of single-origin French ingredients.”
Making sense for both brands and what they present, this is only a win-win situation for everyone involved. With the potential of being bigger than what anyone expected, it’ll be exciting to see how it all unfolds and what exactly will be produced from this major pairing.