After collaborations with H&M, Adidas, Belstaff, and a bestselling fragrance Homme, David Beckham is finally taking control of his creative endeavors. The former England captain along with his business partner Simon Fuller have signed a deal with Global Brands — a Hong Kong-based consumer brands supplier who also works with Calvin Klein and Tommy Hilfiger.
The deal would make Beckham and Fuller 50/50 partners with Global Brands.
Global Brands said the endeavor will “drive the continued development of the Beckham brand globally” and produce “large-scale global brands in partnership with a number of other high-profile iconic sports and entertainment stars.”
“It’s a much bigger concept than any one brand. We’re building a company, a partnership, and launching today to build scalable brands globally around iconic stars in sports and entertainment,” states Global Brands chief executive officer Bruce Rockowitz.
“It’s a very encompassing partnership around David as well as some other iconic superstars that we’re bringing in. David has a list, but because we’re a public company, we really can’t divulge that right now. We can’t announce and talk about it until it’s final. At this moment nothing is final,” Rockowitz says about other celebrities joining the roster.
He also added the following, “We won’t be building just one brand. Creating a sportswear or underwear line with David would be great, but we want to do more.”
David Beckham made it clear that this deal has nothing to do with his wife Victoria Beckham, however, the two are still a team.
“Her business is separate from this but obviously she’s part of this too, because we’re partners. We’re husband and wife. She’s excited about this,” he stated.
Beckham also says, “Throughout my career I’ve had quite a few sponsorship deals, but this takes it to a different level, a different area. I’ve gone from being in a sponsorship deal to now becoming an owner.”
Image via: WWD