Looks like Beyonce and Walmart closed an interesting deal…
Via Beyonce-Exclusive:
These are illustrations to sell-in the concept of an interactive display that will hold exclusive DVDs of behind-the-scenes footage from Beyoncé’s Super Bowl performance for Walmart. And as you can see there’s a caption that says “Hear Beyoncé’s New Hit Single” which means that the new single is coming soon since that these concepts have been already sent to Walmart.