Amazon is rumored to be launching its own game console/media box combination for this upcoming holiday season. This is a good move as Amazon makes lots of money through the sale of games, music, and other media. The Amazon Media Box will be able to combine all of these things and the user will be able to use it with their Smart TVs. Gaming won’t be a primary feature of the device but it is said that it will have the option. It is also rumored that games will be made exclusively for the device, very similar to the recently released $99 Ouya device.
Considering Amazon has single-handedly put some companies (and industries) out of business, it’s no surprise that they’re joining the lucrative gaming industry, where market growth has shown no signs of stopping. Amazon started competing directly with giants such as Apple and Google in recent years. When tablets first became a trend, namely the iPad, Amazon was quick to create their own–the Kindle. Additionally, now that media boxes such as Apple TV and now Google Chromecast are becoming popular, Amazon wants to get in on that industry as well. Considering Amazon’s popularity and access to all kinds of media, there’s a good chance this media box will be a force to reckon with come this holiday season… that is, if the rumors are true.
We will continue to update this story as more details become available.